penti, format 2013
WIN Awards 2014
Conrotto Progetti is a contestant for the 2014 WIN Awards in the Retail Interiors Category, with Penti Flagship Store in ZorluCenter, Istanbul.
In 2013 Conrotto Progetti created and implemented a new store concept for the Turkish company Penti, which is currently the largest legwear, lingerie and beachwear retailer in the country.
Conrotto Progetti designed a first Flagship store (115 sqm) with this new format in the prestigious location of the brand new Zorlu Center in Istanbul, which opened in October 2013. The format has since been applied to all new Penti stores.
The principles which have guided the store design are basically three: the need to give clear messages to the customers, the desire of conveying a feminine atmosphere and the necessity of being as flexible a store as possible: this last requirement is particularly important for Penti, since the stores sell different products according to the season.
The result is an attractive store, fresh and young, where the brilliant white and the warm brown of the wooden finish create the perfect neutral background to enhance the product; some rubin elements clearly identify the brand and, together with the focused lighting elements, give a bright atmosphere to the store.
The choice to use a consistent display wall throughout the store guarantees the maximum flexibility. Focal points engage the shoppers through an intriguing visual display of mixed product; big images and strong tridimensional rubin-painted messages further clarify the product display.
The color and material mix, the warm lighting and the delicate furniture shapes clearly state that this store talks to women.